Architects Identity
Haptic Architects
London

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Haptic is a London based architectural practice
that believe in the shift away from the ‘optical’
to the ‘haptical’.

The term haptic refers to the sense of touch, so we devised an identity that expresses feel, using both visual physical patterns to encourage the viewer to touch rather than simply look.

http://www.bobdesign.co.uk/files/gimgs/28_white-space.jpg
http://www.bobdesign.co.uk/files/gimgs/28_haptic-architects0.jpg
http://www.bobdesign.co.uk/files/gimgs/28_haptic-architects1.jpg
http://www.bobdesign.co.uk/files/gimgs/28_haptic-architects2.jpg
http://www.bobdesign.co.uk/files/gimgs/28_haptic-architects3.jpg
http://www.bobdesign.co.uk/files/gimgs/28_bobdesignhapticarchitectstape2.jpg
http://www.bobdesign.co.uk/files/gimgs/28_bobdesignhapticarchitectsbox1.jpg
http://www.bobdesign.co.uk/files/gimgs/28_bobdesignhapticarchitectsbox3.jpg